Marketing Project (due Dec.7)

For this project, find a partner. You and your partner will design a five-minute multimedia presentation in English together to propose a new product. Your presentation should follow the format of a persuasive speech and make use of at least one visual prop.

It should also include the following elements:

1) Details about the product you plan to bring to the market (e.g., function, look, design, etc.).
2) An explanation of your "target market" (planned customer base). The more specific this target market is, the better.
3) An explanation of how your product is different from comparable products already on the market (i.e., why will your product be successful?).
4) A plan for advertising and/or promoting the product.
5) A celebrity pitchman/pitchwoman. You should explain why you have chosen this particular celebrity and why you believe they will be effect for your product.
6) A jingle (song clip to accompaniment advertisements for the product). For this clip, you are welcome to use a song of your own or a famous song. Like in #5 (above), you should explain why this jingle will help promote your product.

This project will be graded on the following criteria: 1) Ability to communicate effectively in English, 2) Originality, and 3) Following the directions well.

If you have any questions, please feel free to ask (the sooner, the better).

The presentations will be due on December 7. Good luck! I look forward to seeing your work.